To ensure a strong market presence, the marketing team must employ a combination of various advertising tactics, such as content marketing, influencer partnerships, and press releases, to maximize reach and engagement. Identifying appropriate resources, including budget and personnel, is crucial for effectively launching the brand.
Creating a well-thought-out timeline is vital in keeping the launch on track.
Establishing SMART objectives aligned with The Ordinary's overall marketing strategy is essential. With well-defined goals, The Management of the launch will stand a higher chance of meeting expectations while firmly establishing ConfrontMe as an exciting addition to The Ordinary brand family.
BRAND LAUNCH
BUDGET
In order to successfully execute this launch strategy, a sizeable budget of £2,539,248 is earmarked for a 30-day campaign covering advertising costs, digital marketing endeavours, event hall hire fees, expenses related to the event itself, as well as payment for the dedicated marketing team members who will be spearheading these efforts.
By combining these approaches and allocating resources, ConfrontMe aims to make an lasting impression on its target market while cementing its position within the competitive beauty industry landscape.
MARKETING TACTICS
The new brand ConfrontMe's launch will involve a multi-faceted advertising approach targeting its audience through collaborations with social media influencers in beauty, skincare, and lifestyle sectors.
Traditional media advertising will include captivating posters with QR codes in strategic locations such as High Street, TfL underground stations, trains, and bus interiors.
An exclusive event will be organised for influencers and professional content creators to elevate brand awareness and generate buzz within our target demographic.
This event will not only serve as an introduction to ConfrontMe's service but also offer guests a unique experience. Attendees can enjoy the refreshing ambience of a well-stocked food and bar area while an art exhibition room showcases creative works inspired by the sub-brand ConfrontMe.
The art exhibition celebrates ConfrontMe's values with generous photo opportunities for attendees. A Q&A session to facilitate a deeper understanding of its purpose with brand representatives should round out this immersive experience to solidify relationships and strengthen connections within the industry.
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About Confront Me
ConfrontMe focuses on providing quality experiences for young adults, Generation Z, and Millennials seeking the best products and services in self-care and skincare.
Navigating through the vast world of skin solutions can be daunting; that is why the brand is committed to guiding our target audience through their self-care journey, ensuring they know precisely where to start. Through ConfrontMe's comprehensive approach, it aims to educate consumers on innovative and effective ways to rejuvenate and nurture their skin.
ConfrontMe offers an online platform that suggests skincare products from its parent company, The Ordinary and promotes wellness services from associated apps such as Fabulous, Clementine, and VOS.
The pandemic has significantly influenced consumers' preferences when it comes to self-care, driving heightened demand for at-home treatments. As more people seek ways to maintain their health and well-being, the beauty industry has seen a surge in interest in innovative and effective products.
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pROJECT dESCRIPTION
Posters, Print Ads, Social Media Posts, Websites and Events, while digital advertising will encompass email marketing, social media ads and sponsored content.
This project aims to establish ConfrontMe as a leading sub-brand of The Ordinary, known for its innovative and effective products in the beauty and skincare industry.
MAY 2023